Are you a wine producer and curious about how the Swedish market works? Then you have come to the right place. Here you get more information that you as a producer need to keep track of regarding the Swedish market.

Systembolaget's Launch Plans Germany

In order to offer our customers security and sustainability, we continuosly seek to develop our product range. A wide choice of product as well as products newsworthy is important.  See the launch plan for Germany 2024 here.

Guide to the Swedish market

The Swedish market for wine is highly dependent on the state owned monopoly Systembolaget – the only retail store allowed to sell alcoholic beverages to consumers. Click here to read a summary of the key points worth keeping in mind and for further information.